marketing roi calculation
Marketing ROI Calculation Guide
Marketing ROI helps allocate budget to channels that drive profitable growth.
Bangladesh-focused guide with practical calculation workflow.
Step-by-Step Explanation
- Measure campaign-attributable revenue
- Estimate attributable profit
- Compare against campaign spend
Formula Used
- Marketing ROI % = ((attributable profit - campaign cost) / campaign cost) × 100
Example Calculation
- Profit BDT 180,000 and spend BDT 60,000 -> marketing ROI 200%.
Common Mistakes
- Using gross revenue instead of profit
- Ignoring delayed conversion window
FAQ
- Can ROI differ by channel? Yes, compare channel by channel.
- Should branding campaigns use same KPI? Use blended KPI set.
Related Calculators
- Open: /calculators/marketing-roi-calculator
- Open: /calculators/ad-roi-calculator
- Open: /calculators/roi-calculator