A good CAC depends on your industry and customer lifetime value (LTV). The LTV:CAC ratio should be at least 3:1 for a sustainable business.

Business Calculators

Customer Acquisition Cost (CAC) Calculator

Calculate your Customer Acquisition Cost (CAC). Find out how much you spend to acquire each new customer.

Marketing Costs

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Sales Costs

৳

New Customers Acquired

Total Acquisition Cost৳0.00

CAC৳0.00

Customers Acquired1

CAC Calculator Formula

CAC = (Marketing Costs + Sales Costs) / New Customers Acquired

Marketing: ৳1,170,000.00, Sales: ৳585,000.00, New Customers: 100

CAC = (৳1,170,000.00 + ৳585,000.00) / 100 = ৳17,550.00 per customer

What is a good CAC?

Calculate Customer Lifetime Value (LTV/CLV). Estimate the total revenue a customer generates over their relationship with your business.

Calculate the return on investment for your marketing campaigns. Measure the effectiveness of your marketing spend.

Calculate the return on investment for your advertising spend. Measure ad campaign effectiveness with ROAS and ROI metrics.