Business Calculators

Customer Lifetime Value (LTV) Calculator

Calculate Customer Lifetime Value (LTV/CLV). Estimate the total revenue a customer generates over their relationship with your business.

Avg Purchase Value

৳

Purchases per Year

Customer Lifespan (Years)

LTV Calculator Formula

LTV = Average Purchase Value × Purchase Frequency × Customer Lifespan

Avg Purchase: ৳5,850.00, Frequency: 4x/year, Lifespan: 5 years

LTV = ৳5,850.00 × 4 × 5 = ৳117,000.00

Why is LTV important?

Calculate your Customer Acquisition Cost (CAC). Find out how much you spend to acquire each new customer.

Calculate the return on investment for your marketing campaigns. Measure the effectiveness of your marketing spend.

Calculate your Return on Investment (ROI). Find ROI percentage and net profit from your investment.